The text on most professional websites has two main characteristics: consistency and simplicity. This includes consistent font, text size, line spacing. Formatting is simple and reflects the semantic structure of the content with clear headings and bulleted or ordered lists where it makes sense.
Arts & Sciences Drupal sites offer consistent typography and formatting. They are designed to look good on multiple devices, not just the desktop. To maximize the benefits, avoid importing foreign styles and use descending headings to create structure.
Move existing content to Drupal
If you are copying existing content into Drupal, it's important to strip the styles and excess HTML code from the original content. There are two main ways to do this.
A 100% foolproof way to copy text without including any unwanted code is to temporarily disable rich-text by clicking the 'Disable Rich Text' link below the text area, copy the text from your source, paste the copied text (Ctrl + V) into the text area, re-enable rich-text by clicking the link again, and then re-format your content. This will guarantee that you remove all extra formatting, but you will also lose good formatting like paragraph breaks.
As a compromise to remove the worst formatting offenders, you can use the 'Paste from Word' button when pasting text from Word or the web. NOTE: never use the Chrome browser to copy or paste text! To use, click within the content/body text area, click the 'Paste from Word' button, paste the copied text (Ctrl + V) into the pop-up, and click OK.
Usually if the font on a particular page is not the default site font or if the layout looks strange, it is because the styles came from a direct copy/paste from Microsoft Word or the web page you copied the content from (if applicable). This hurts the consistency and professionalism of your site as a whole and can have really detrimental effects to the appearance of content, especially when viewing in IE.
To remove formatting, there are a number of options.
To remove copied Word-specific formatting, you can click within the content/body text area, select all (Ctrl + A) to make sure to get everything - even the hidden tags, cut (Ctrl + X), open the Paste from Word tool, paste the copied text (Ctrl + V) into the pop-up, and click OK.
To remove all formatting tags (most foolproof!), click within the content/body text area, select all (Ctrl + A) to make sure to get everything - even the hidden tags, cut (Ctrl + X), click 'disable rich-text' at the bottom of the text area, paste the copied text (Ctrl + V) into the text area, and re-enable rich text. You will need to re-add paragraph breaks and other custom formatting however.
To remove all inline text styles (but leave paragraphs and line breaks), click within the content/body text area, select all (Ctrl + A) to make sure to get everything - even the hidden tags, and click the eraser button.
If you have used some of the styles from the styles dropdown in Drupal 7, you can remove a style by re-selecting the element, and clicking on the same style again to remove it or (in the case of callout boxes) by re-selecting the element and choosing 'Normal' from the headings dropdown.