Why use analytics?
Using analytics can answer questions about visitors to your site:
- What are people looking at on my site?
- How are people getting to my site?
- What do people click on from the homepage?
Navigating Siteimprove Analytics
Visits: A visit is the period of time a visitor is on the website within a specific browser. The visit ends when the browser is shut down or closed, or the visitor has been inactive for longer than 30 minutes.
Page Views: How many times the page is accessed during the selected period. A valid visitor seeing the page results in one page view. A single visit can result in multiple page views. The difference between visits and page views reflects how often people come back to this page.
Unique visitors: The total number of unique visitors during the selected period.
% Bounce Rate: The bounce rate is calculated from single-page visits (visits where users have only seen one page) divided by the number of entries on that page.
Specify Group and Time Range:
Use the dropdowns in the gray header to choose the group and the time range you are viewing.
- Direct Traffic: A bookmark, link from a non-browser application or typing in the URL.
- Search Engine: Clicking on a link from a search engine.
- External Referrers: Clicking on a link from a non wustl.edu website.
- Internal Referrers: Clicking on a link from another wustl.edu page.
Behavior: What are they doing?